Start with a customer question
A useful topic starts with what someone needs to understand before they buy. Instead of asking for “a post for my store,” choose a specific question: how to use the product, what differs between two options, or what care extends its lifespan.
Stick to one message per post. That makes it easier to check whether the text and the image serve the same goal.
Write a brief the AI can work with
- Describe the business: what you sell, to whom, and in what context.
- Choose the message: state the question and the answer that needs to appear.
- Provide the facts: real features, terms, and confirmed information.
- Set the format: single post, carousel, or story, depending on the content.
- Guide the tone: explain how the brand speaks and what it needs to avoid.
Sample brief (fictional)
Create a carousel for a plant shop. Explain how to check soil moisture before watering. Use simple language and ask the reader to look up the care needs of their species. Don't promise a one-size-fits-all watering schedule.
Create, adjust, and review in Social
BestContent Social offers features to generate posts and adapt the content to your brand identity. Treat the first version as a draft: adjust the text, choose images that represent the business, and check that the design is readable on a phone.
Before publishing, verify names, prices, dates, and terms. Remove any benefit you can't back up. A plausible AI answer can still be wrong; your review needs to check the content, not just the writing.
What to check before publishing
Read the caption alongside the design. The promise has to be the same in both places. Check that the post answers the original question and that the final action is doable: visiting the profile, sending a message, or opening a real link.
After publishing, pay attention to the questions that come in. They help you pick the next topic without repeating a message your audience already understood.
Frequently asked questions
Do I need to write technical prompts?
No. A brief in plain language, with context and verified information, is enough to guide a first draft.
Does AI replace reviewing the post?
No. Check the facts, the visual identity, and the commercial terms before publishing.
Sources and product information
Features checked on the official pages on September 30, 2026. The examples and organizing steps in this guide are editorial guidance.