Choosing hashtags based on guesswork or outdated lists is one of the most common mistakes among creators, social media managers, and companies. This harms your reach, engagement, and brand growth on Instagram.
Terms like #love or #instagood are extremely saturated. Millions of posts competing for the same tag drastically reduce your chances of appearing to new users.
What worked yesterday might already be outdated today. Hashtags need to keep up with the speed of social media.
Instagram’s algorithm prioritizes authenticity and context. Generic and repeated hashtags can even harm your post’s performance.
Discover how our AI transforms your content creation into real results on Instagram.