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In this guide, you will discover:
- What the new Instagram post size is in 2025 and what has changed from the previous year.
- All the updated formats for feed, stories, reels, IGTV, and ads.
- A complete guide to ratios and pixels to never get it wrong again.
- Practical tips to maintain visual consistency and ensure your content has maximum impact.
If you've ever wondered what the ideal Instagram post size is, you're not alone. With every platform update, the recommended dimensions for feed, stories, reels, and ads can change, and in 2025, it happened again.
Using the correct post size on Instagram is not just an aesthetic issue. Misaligned, cropped, or low-resolution images can harm engagement, affect organic reach, and even compromise your brand's credibility.
On the other hand, content that follows the official formats tends to perform better and utilizes the full space available in the feed, ensuring more engagement, authority, and results on the social network.
If your question is "what is the image size for posting on Instagram in 2025?", this article is tailor-made for you.
But, if you want to create content in the correct size using AI without any effort, try using BestContent's free AI content generator:
Create a post in the right size
Why is Instagram post size important for your reach and engagement?
When we talk about Instagram post size, we're not just dealing with aesthetics. The format of the images directly influences how the content appears in the feed and, consequently, how the audience interacts with it.
Despite this, it's important to clarify that the update only changed the size of the post displayed in the feed. This means it's still possible to publish content in the same old formats, but the square format has become obsolete and can make users' profiles look "misaligned."
Impact of aspect ratio and resolution on image quality
Using incorrect dimensions can lead to automatic cropping, white borders, and loss of resolution. This makes the post look "amateurish" and can drive away your audience. In contrast, correctly sized images occupy the maximum space allowed in the feed, standing out from the competition.
How the algorithm prioritizes well-formatted posts
The Instagram algorithm tends to favor content that provides a good visual experience. Sharp posts, without crops, that fill the screen well increase the engagement rate — likes, comments, shares, and saves. This positive cycle signals to the algorithm that your content is relevant, thereby expanding its organic reach.
Why did Instagram change post sizes in 2025?
The changes to Instagram post sizes in 2025 are directly related to how users consume content today. The audience spends more time on their phones and prefers formats that occupy more vertical space on the screen, making the content more immersive.
Additionally, there are two strategic factors behind these changes:
- Standardization with other Meta formats: The new sizes aim to align the feed, stories, and reels, reducing discrepancies between formats.
- Competition with TikTok and YouTube Shorts: Instagram adjusted its aspect ratios to encourage vertical videos and images, which retain more attention and boost ads.
In other words, the changes are not just technical: they reflect Instagram's adaptation to user behavior and digital market trends.
Common mistakes when using incorrect sizes
- Stretched or squashed photos due to not respecting the aspect ratio.
- Cropped text in carousel posts or ads.
- Low-resolution posts that lose quality after Instagram's compression.
- Misaligned layouts that compromise the brand's visual identity.
In short: respecting the official post sizes on Instagram in 2025 is a technical detail that directly impacts the perception of quality and the performance of your digital strategy.
What is the new Instagram post size in 2025?
In 2025, Instagram officially updated the recommended dimensions for feed posts, reinforcing the use of more vertical formats, which occupy more screen space and increase user retention rates.
What has changed from 2024
Until 2024, the feed accepted three main formats:
- Square (1:1) – 1080 x 1080 px.
- Landscape (1.91:1) – 1080 x 566 px.
- Portrait (4:5) – 1080 x 1350 px.
The big difference in 2025 is the standardized priority for the vertical (4:5) format. Although the others are still accepted, Instagram now gives more prominence to images that follow this ratio, as they make better use of the phone screen and deliver an immersive experience similar to Reels and Stories.
Official dimensions for the feed in 2025
Thus, the new post size for Instagram in 2025 follows these dimensions:
- Square post: 1080 x 1080 px (1:1 ratio).
- Vertical post (recommended): 1080 x 1350 px (4:5 ratio).
- Horizontal post: 1080 x 608 px (16:9 ratio).
🔑 Tip: The width should always be 1080 px, as this is Instagram's standard; what varies is the height according to the chosen format.
Update trends (e.g., more vertical formats gaining ground)
Instagram has been favoring vertical content to compete with TikTok and YouTube Shorts. Thus, even though horizontal formats remain valid, those seeking engagement should prioritize the 1080 x 1350 px size for feed posts in 2025.
Instagram Post Sizes – Updated Guide 2025
Knowing exactly what the Instagram post size is in 2025 is crucial to ensure visual quality, engagement, and reach. Below, you will find the updated guide with all official formats — from the feed to stories, reels, and ads.
Image Size for Feed
The Instagram post size for the feed in 2025 is one of the most confusing points for creators, brands, and agencies. After all, using the wrong format can get your image cropped, lose sharpness, or even reduce the post's reach. Therefore, understanding what the ideal Instagram post size is in 2025 is essential to ensure visual quality and consistency on your profile.
Currently, the Instagram feed accepts three main formats: square (1:1), vertical (4:5), and horizontal (16:9). The standard width should always be 1080 px, but the height varies depending on the format. Let's detail each one:
Portrait (4:5)
The most recommended Instagram post size for 2025 for the feed is portrait (vertical). This is because it takes up more space on the phone screen, which increases user retention and engagement rates.
Because of this, the portrait format was chosen as the new official size for publications on the Instagram feed.
- Advantages: greater prominence while scrolling, more attention for photos, short videos, and informative carousels.
- Things to watch out for: The width of the photo is smaller than its height, so pay attention to the framing when publishing real photos or creating thumbnails for your reels.
Square (1:1)
This is the classic Instagram format and continues to be widely used in 2025. The square Instagram post size is very popular among personal profiles. However, it is a format that is increasingly falling out of use. With the trend of vertical photos, Instagram has started to deprioritize square content.
- Advantages: versatile, works well for carousels, short texts, and images with a centered design.
- Things to watch out for: For a business profile, the feed grid will crop all images in this format and resize them to portrait. Therefore, be careful to keep the main information of the post centered to ensure profile harmony.
Landscape (16:9 / 1.91:1)
Less popular, but still useful in specific cases. The horizontal Instagram post size is used for panoramic photos, dashboard screenshots, or content that requires greater width.
- Advantages: great for images that cannot be cropped into a vertical format.
- Things to watch out for: it takes up less space in the feed, which can decrease the interaction rate compared to the vertical format.
Image Size for Stories (9:16)
Stories continue to be one of the most powerful formats on Instagram—and in 2025, this remains stronger than ever. As quick-consumption content that fills the entire phone screen, Stories are ideal for showing behind-the-scenes, interacting with followers, and quickly promoting products and services.
But for the visual experience to be immersive and professional, it is essential to respect the official size for Instagram Stories in 2025.
- Advantages: occupies 100% of the phone screen, increases content immersion, and encourages quick interactions with the audience (replies, clicks, and polls).
- Things to watch out for: avoid placing text or important elements too close to the edges, as they may be cropped on some phone models or be automatically repositioned by the platform.
Official Instagram Stories Size in 2025
- Recommended dimension: 1080 x 1920 px
- Aspect ratio: 9:16
This is the standard vertical format that occupies 100% of the phone screen, on both Android and iOS. Using this ratio ensures your content is not cropped at the edges, keeping texts, images, and visual elements always visible.
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Video Size for Reels (9:16)
Reels have gained even more prominence in 2025, becoming the main discovery format on Instagram. They appear in both the feed and the Explore tab, and their potential for virality is extremely high. But for them to work well, they need to be the right size.
- Advantages: they have greater organic reach, appear in the feed and the Explore tab, and occupy the entire phone screen, which increases viewing time.
- Things to watch out for: avoid placing visual elements in the lower and upper areas of the video, as Instagram displays icons, descriptions, and buttons overlaid that can hide important parts of the content.
Official Reels Size on Instagram in 2025
- Recommended dimension: 1080 x 1920 px
- Aspect ratio: 9:16
This is the same aspect ratio as Stories, as Reels also occupy the entire phone screen. The difference lies in the objective: while Stories are used for engagement and behind-the-scenes, Reels are ideal for reaching new audiences.
Size of Videos or Lives for IGTV (when applicable)
Although Instagram has integrated many of IGTV's features into Reels and the traditional feed, it is still possible to find longer videos hosted in this format—especially on corporate profiles or those focused on educational content and interviews.
- Advantages: ideal for long videos, such as classes, interviews, and in-depth content; accepts vertical and horizontal formats, offering more production flexibility.
- Things to watch out for: vertical videos provide a better experience on mobile; in horizontal format, it's important to ensure the user rotates the screen to watch with good visibility.
Official IGTV video size in 2025
- Recommended dimension (vertical): 1080 x 1920 px
- Aspect ratio (vertical): 9:16
- Recommended dimension (horizontal): 1920 x 1080 px
- Aspect ratio (horizontal): 16:9
Instagram accepts both vertical and horizontal videos on IGTV. The choice of format will depend on the content and how it will be consumed. Content made for mobile tends to perform better in vertical format, while videos recorded in horizontal camera (like classes and lectures) still benefit from widescreen.
Size for video or image ads on Instagram
Creating ads in the right size is essential to ensure performance, readability, and good visual use in each display format. In 2025, Instagram continues to display ads in different areas of the app—feed, Stories, Reels, and Explore—and each of these spaces requires special attention to dimensions.
- Advantages: they make better use of the available space in different display formats; they ensure a professional appearance and avoid automatic crops that can harm the ad's performance.
- Things to watch out for: be sure to adapt the artwork for each placement (feed, story, reels); Instagram compresses poorly optimized images, which can reduce the quality and impact of the creative.
Recommended sizes for Instagram ads in 2025
The recommended sizes are the standards of Instagram itself, and they also have placements aimed at other media networks of the Meta company. However, the most recommended sizes are as follows:
- Feed (vertical recommended): 1080 x 1350 px (4:5 ratio)
- Stories and Reels (full screen): 1080 x 1920 px (9:16 ratio)
- Feed (square): 1080 x 1080 px (1:1 ratio)
- Feed (horizontal): 1080 x 566 px (1.91:1 ratio)
🔑 Practical tip: always consider the automatic placement of ads. When creating a creative, it may be displayed in different formats (for example, an ad for Stories may end up appearing in Reels). Therefore, avoid overloading the creative with texts or elements too close to the edges.
What is the best size for each type of publication on Instagram?
With so many formats available—feed, Stories, Reels, IGTV, and ads—it is common for doubts to arise about which size to use in each situation. The truth is that there is no single ideal format for everything, but rather more suitable sizes according to the type of content, the objective of the publication, and the way users consume each piece within the platform.
Next, you will understand when and why to use each format, considering not only the ideal dimensions but also audience behavior and best practices for 2025.
Feed vs. Stories: when to use each one
Although both the feed and Stories accept images and videos, each of these formats has a different strategic role within Instagram.
The feed is more geared towards content that needs durability and discovery. Posts remain visible on the profile, appear in searches, hashtags, and can be saved or shared by other users. It is the ideal space to present products, informative content, carousels, and posts with greater branding value.
On the other hand, Stories are ideal for more quick, direct content focused on interaction. As they last only 24 hours (unless saved in highlights), they are perfect for behind-the-scenes, flash promotions, launches, customer testimonials, and quick calls to action.
Best formats for engagement in 2025
In 2025, Instagram continues to evolve its algorithm to prioritize content that generates dwell time, visual retention, and authentic interactions. According to the global report from Hootsuite and data from Socialinsider (2024), the formats that currently generate the most engagement are:
- Reels (short vertical videos): average engagement 2x higher than static posts, especially when they have clear calls to action in the first few seconds and dynamic editing.
- Carousels in the feed: continue to be relevant, with performance superior to single posts, especially when telling stories or presenting lists.
- Interactive Stories: polls, question boxes, and quizzes increase the response rate by up to 23% compared to passive stories.
Meta, in its most recent developer conference, reinforced that vertical content that occupies the entire screen (like Reels and Stories in 9:16) tends to retain more attention and is favored in organic and sponsored distributions.
Practical example: a brand that publishes a Reel with quick 15-second tips, followed by a poll in Stories on the topic and a detailed carousel in the feed, increases the chance of retention and engageme on all fronts.
Tips for brands and content creators
Creating visually appealing and optimized content for Instagram goes beyond following the correct dimensions. In 2025, brands and creators who stand out combine visual consistency, intelligence in choosing formats, and a good reading of public behavior.
Here are some essential best practices:
- Adapt the format to the objective: use Reels for reach, carousels for education, Stories for interaction, and static feed for authority.
- Standardize visual identity: maintain aligned colors, fonts, and image style. This creates familiarity and reinforces the brand with each post.
- Create with mobile in mind: over 98% of accesses to Instagram are via mobile. Ensure readability, contrast, and visual hierarchy even on small screens.
- Take advantage of the platform's native elements: polls, stickers, question boxes, and soundtracks increase retention time and engagement.
- Optimize the first impression: impactful titles, attractive Reels covers, and the choice of correct thumbnails make all the difference in performance.
- Analyze your data: use account insights to understand which formats perform best on your profile and adjust your strategy based on real data.
🔑 Final tip: the algorithm favors consistency. Posting strategically, with frequency, and maintaining quality standards is what generates sustainable results over time.
How to adjust your post's view directly on Instagram
With the 2025 feed update prioritizing the vertical format (4:5), many creators and brands were concerned about losing the visual identity of their profiles—especially those who still prefer to publish in the classic square format (1:1).
The good news is that Instagram has added a native adjustment tool that allows you to preserve the original aspect ratio of the image, automatically adding borders so that nothing is cropped.
How to use the view adjustment feature on Instagram
If you want to continue posting square or horizontal images without compromising the view in the feed, follow this simple step-by-step guide:
- Select the post you want to adjust.
- Click on the three dots in the upper right corner of the square post.
3. Select the option "view preview"
- Select "Fill" or "Fit".
- Done! Now your post will be in square format with fill borders.
Tip: You can also select the "Background" option to adjust the colors of your post's borders.
What is the post size on other social networks?
If you create content beyond Instagram, you need to adapt your images and videos to the formats required by each platform. Even though many social networks accept the 1080 px standard, the ideal formats vary greatly in aspect ratio, display area, and applied compression.
Despite the popularity of Instagram and TikTok, Facebook is still one of the most relevant platforms for local businesses, ads, and community relations. In 2025, it continues to have various display spaces—and understanding the ideal size for each format is essential to avoid cropping, compression, and loss of visual quality. Check out the main recommended sizes:
Image and video sizes for Facebook in 2025
- Feed post (horizontal image): 1200 x 630 px (1.91:1 ratio)
- Feed post (square image): 1080 x 1080 px (1:1 ratio)
- Post with link (thumbnail): 1200 x 628 px
- Video in feed: 1080 x 1350 px (4:5 ratio is most recommended for mobile)
- Facebook Stories: 1080 x 1920 px (9:16 ratio)
- Page cover photo: 851 x 315 px
- Profile picture: 170 x 170 px (displayed in a circular format)
Advantages of well-sized content on Facebook:
- Improves viewing on mobile devices (which account for over 90% of accesses)
- Ensures readability of texts in the creative
- Prevents automatic cropping in link thumbnails or sponsored ads
Learn more: Schedule content for Instagram and Facebook for free
LinkedIn has evolved from just a resume network to a strategic channel for personal and corporate branding. With the growth of content in carousel format, videos, and infographics, knowing the ideal size for posting on LinkedIn is essential to stand out in the audience's feed—especially in B2B.
Image and video sizes for LinkedIn in 2025
- Image in feed (recommended): 1200 x 1500 px (4:5 ratio)
- Square image in feed: 1080 x 1080 px (1:1 ratio)
- Carousel in PDF (document post): standard A4 size or 1080 x 1350 px per slide
- Video in feed (vertical): 1080 x 1920 px (9:16 ratio)
- Video in feed (horizontal): 1280 x 720 px (16:9 ratio)
- Personal profile cover image: 1584 x 396 px
- Company page cover image: 1128 x 191 px
- Profile picture (personal): 400 x 400 px (circular display)
Advantages of optimized content on LinkedIn:
- Increases reading time and the number of interactions per post
- Improves the professional and institutional image of the brand
- Favors saves and shares in B2B networks
Learn more: Schedule posts on LinkedIn for free
TikTok
TikTok continues to be the main reference for vertical, fast, and highly viral content. Even with longer videos being released, the format that dominates the platform remains 9:16—and respecting this standard is essential to ensure that the content is displayed well, without cuts, and with good retention.
Video and image sizes for TikTok in 2025
- Standard feed video (recommended): 1080 x 1920 px (9:16 ratio)
- Video cover image (thumbnail): 1080 x 1920 px
- Profile picture: 200 x 200 px (circular display)
- Cover photo (business profile): 1080 x 1920 px (in testing for some users)
Advantages of optimized content on TikTok:
- Ensures that content completely fills the mobile screen
- Avoids overlapping with native interface elements
- Increases retention rate and organic performance in the algorithm
Pinterest is a visual platform focused on discovery and inspiration—and its algorithm values vertical and visually optimized content. Businesses related to fashion, decoration, beauty, gastronomy, and design find in Pinterest a powerful channel to generate traffic and awareness.
Recommended sizes for Pinterest in 2025
- Standard pin (vertical image): 1000 x 1500 px (2:3 ratio)
- Square pin: 1000 x 1000 px (1:1 ratio)
- Long pin (infographic): 1000 x 2100 px (or more, maintaining a vertical ratio)
- Story Pin / Idea Pin (video or slides): 1080 x 1920 px (9:16 ratio)
- Profile picture: 165 x 165 px (circular display)
- Board cover: 222 x 150 px
Advantages of respecting formats on Pinterest:
- Improves ranking in internal search results
- Increases dwell time and the save rate of pins
- Generates more qualified traffic for websites and online stores
YouTube
YouTube goes beyond long videos. In 2025, YouTube Shorts have established themselves as one of the platform's main formats, competing directly with Reels and TikTok. In addition, the Community tab allows creators to publish images, polls, and links to engage the audience between videos.
Recommended sizes for YouTube in 2025
- YouTube Shorts (vertical video): 1080 x 1920 px (9:16 ratio)
- Standard video (horizontal): 1920 x 1080 px (16:9 ratio)
- Video thumbnail: 1280 x 720 px (16:9 ratio)
- Community post (image): 1080 x 1080 px or 1200 x 1500 px (1:1 or 4:5 ratio)
- Profile picture: 800 x 800 px
- Channel cover (desktop): 2560 x 1440 px
- Safe area of the cover (display on all devices): 1546 x 423 px
Advantages of respecting formats on YouTube:
- Increases the click-through rate (CTR) of videos, especially with optimized thumbnails
- Ensures correct display on all devices (mobile, TV, desktop)
- Improves the identification of Shorts and expands their reach on the specific tab
Twitter (X)
Even with the name change to X, the essence of Twitter remains the same: fast, direct content with a strong visual appeal. Well-sized images and videos stand out amidst the flow of texts and have a higher chance of generating likes, reposts, and clicks—especially in content with news appeal or memes.
Recommended sizes for Twitter (X) in 2025
- Image in feed (recommended): 1200 x 675 px (16:9 ratio)
- Square image in feed: 1080 x 1080 px (1:1 ratio)
- Vertical image (accepted, but cropped in preview): 1080 x 1350 px
- Horizontal video: 1280 x 720 px (16:9 ratio)
- Vertical video (reels-style): 1080 x 1920 px (9:16 ratio, with limited reach)
- Profile cover image: 1500 x 500 px
- Profile picture: 400 x 400 px
Advantages of following ideal formats on Twitter (X):
- Ensures full view in the feed preview
- Increases engagement rates (likes and reposts)
- Avoids automatic cropping of vertical images
Although WhatsApp is known as a messaging tool, it has become an important direct marketing channel—especially with the growth of WhatsApp Business, product catalogs, and Status (a format similar to Instagram Stories). To maintain a professional image, it is essential to respect the ideal sizes.
Recommended sizes for WhatsApp in 2025
- Image for Status (stories): 1080 x 1920 px (9:16 ratio)
- Profile picture (personal or business): 500 x 500 px (circular display)
- Image for product catalog (WhatsApp Business): 800 x 800 px (1:1 ratio)
- Image sent via message (uncropped): up to 1600 x 1600 px (ideal to maintain a square or 4:5 ratio)
Advantages of using the correct size on WhatsApp:
- Ensures that product photos are displayed clearly in the catalog
- Improves the aesthetics of Status and reinforces the brand's branding
- Avoids cropping or loss of quality in images sent via message
Google Business Profile
Google Business Profile (currently integrated into Google's Company Profile) is one of the most important tools for local businesses. The images displayed on this profile appear in search results, on Google Maps, and in the company's "Overview" section. Using the correct sizes is essential to make a good first impression.
Recommended sizes for Google Business Profile in 2025
- Profile picture: 720 x 720 px (1:1 ratio, displayed circularly)
- Company cover photo: 1024 x 576 px (16:9 ratio)
- Photos of the storefront, team, environment, etc.: 1200 x 900 px (4:3 or 3:2 ratio)
- Image for posts: 1200 x 900 px or 1024 x 768 px (horizontal format is prioritized)
- Videos on the profile: up to 30 seconds, 720p to 1080p recommendation (horizontal format)
Advantages of using ideal dimensions on Google Business Profile:
- Conveys professionalism in search results
- Ensures good display on both desktop and mobile Google Maps
- Increases CTR in local searches, boosting visits and contacts
Telegram
Telegram is gaining ground as a powerful platform for mass communication, especially through channelsand private groups. Content creators, online stores, and consultants use Telegram to send offers, educational content, and real-time notifications.
Although it does not have as many format limitations as Instagram, following the recommended proportionsavoids distortions and ensures a better visual experience.
Recommended sizes for Telegram in 2025
- Profile picture (personal, group, or channel): 512 x 512 px (circular display)
- Image sent in a post (recommended): 1280 x 1280 px (1:1 ratio)
- Horizontal image (accepted for banners or graphics): 1280 x 720 px (16:9 ratio)
- Vertical image (accepted, but with a smaller preview): 1080 x 1350 px
- Thumbnails for shared links: 800 x 418 px (1.91:1 ratio)
Advantages of respecting formats on Telegram:
- Improves the readability of visual content on mobile devices
- Ensures proper preview of images in links and posts
- Conveys more professionalism and visual organization in channels
Frequently Asked Questions about Instagram Post Size (FAQ)
With so many platform updates, it is normal for questions to arise about the ideal sizes for each type of content. Below, we answer the main questions we receive from creators and brands.
What is the new Instagram post size?
The new standard format for the Instagram feed prioritizes vertical posts in 4:5, which take up more space as the user scrolls and increase viewing time.
- Recommended size: 1080 x 1350 px
- Ratio: 4:5 (vertical)
Despite this, Instagram still accepts square (1:1) and horizontal (1.91:1) images, but these tend to have less prominence in the feed.
What is the ideal feed post size in 2025?
In 2025, the best performance in the feed comes from the vertical format, which is displayed more prominently and generates more engagement.
- Most suitable: 1080 x 1350 px (4:5)
- Valid alternatives:
- 1080 x 1080 px (1:1)
- 1080 x 566 px (1.91:1) — less recommended for reach
Tip: always prefer the vertical (4:5) for posts with images, carousels, and even short videos in the feed.
What is the image size for posting on Instagram Stories?
The ideal format for Stories is the same used for Reels and other full-screen vertical videos:
- Recommended size: 1080 x 1920 px
- Ratio: 9:16
This is the format that fills 100% of the mobile screen. To avoid cropping, keep important elements (like text and buttons) away from the top and bottom edges.
Is there a difference between photo and video?
Yes. Although the ideal ratio is the same (4:5 in the feed and 9:16 for Stories and Reels), photos and videos are processed differently by Instagram:
- Photos: can be automatically compressed, especially if they are very large or in low resolution.
- Videos: have specific recommendations for duration, frame rate (FPS), and file size.
Tip: when publishing videos, use the .MP4 format (H.264 codec) with adequate resolution and avoid very heavy files to ensure fast loading.
Does Instagram compress images? How to avoid quality loss?
Yes, Instagram automatically compresses images to optimize loading—which can cause loss of sharpness, especially in photos with a lot of detail or low resolution.
To avoid this:
- Use exactly the recommended size (e.g., 1080 x 1350 px in the feed)
- Export your images in high quality, preferably in .PNG or .JPG with light compression
- Avoid re-uploading screenshots or images that have been resized multiple times, as this degrades the final quality
- Create your posts on platforms like Canva or Photoshop already in the correct dimension
Tools to create posts in the right size
There are several tools available to create posts in the ideal size for Instagram and other social networks, with features ranging from ready-made templates to automatic resizing. Below, we list some of the main options—for different types of creators:
BestContent Social
- Automatically generates posts optimized for feed, stories, reels, and other social networks
- Integrates artificial intelligence to adapt content to the objective and visual identity of the brand
- Ideal for those who want to delegate content creation without giving up personalization
Canva
- User-friendly interface with a "custom size" option
- Ready-made templates for feed, stories, and reels
- Ideal for small businesses and beginners
Adobe Express
- More robust design and visual adjustment features
- Greater creative control over fonts, filters, and effects
- A good option for those who already work with design
VistaCreate (formerly Crello)
- A great alternative to Canva with a focus on videos and animations
- Has a library of templates and an integrated image bank
Pixlr
- Lightweight online image editor with an interface similar to Photoshop
- Recommended for users with more familiarity with editing
How to use BestContent to automatically generate posts in the ideal size
If you want to save time, maintain visual consistency, and never worry about pixels again, BestContent is the ideal solution.
The platform's AI understands the type of content you want to publish and automatically generates posts in the ideal formats for each social network—feed, Stories, Reels, and much more.
With BestContent, you get:
- Optimized posts at 1080 x 1350 px (vertical feed)
- Ready-made Stories at 1080 x 1920 px (full screen)
- Carousels, covers, calls to action, and captions adjusted by AI
- A professional look, with your brand's identity
All this without having to open Canva, resize manually, or run the risk of getting the format wrong.
Tip: Try BestContent for free and start generating professional posts in seconds:
https://bestcontent.ai/en/products/social/features/instagram/posts
Conclusion – What Instagram post size should you use in 2025?
If you've made it this far, you've understood that there is no single ideal size—it all depends on the format, the objective of the publication, and how the content will be consumed. But the good news is that with the updated formats of 2025, it is possible to create posts that stand out in the feed, retain attention in stories, and generate real reach in reels.
To facilitate your routine, we have put together a final summary with the main formats and best practices to maintain visual consistency without sacrificing performance.
Quick dimensions checklist
Best practices for maintaining consistency in the feed
Maintaining a visually harmonious profile increases the perception of authority and improves the user experience. Here are some fundamental practices:
- Define a fixed visual identity (colors, fonts, image style)
- Always use the same aspect ratio for feed posts (4:5 or 1:1)
- Center the key elements, avoiding excess text and disproportionate margins
- Group content by format (e.g., sequence of carousels, fixed days for reels, daily stories)
- Test different formats with the same content and observe the performance in insights
How to prepare for future platform changes
Instagram is constantly evolving—new formats, algorithms, and integrations emerge frequently. To not fall behind:
- Follow official updates from Meta and specialized blogs
- Use tools that automatically update with new formats (like BestContent)
- Avoid getting stuck on old formats (e.g., horizontal images in the feed)
- Create in flexible formats that work on more than one social network
- Prioritize content that works on mobile, with a focus on the end-user experience
Those who adapt quickly to changes can stand out while others are still adjusting.
- Select "Fill" or "Fit".
- Done! Now your post will be in square format with fill borders.
Tip: You can also select the "Background" option to adjust the colors of your post's borders.
What is the post size on other social networks?
If you create content beyond Instagram, you need to adapt your images and videos to the formats required by each platform. Even though many social networks accept the 1080 px standard, the ideal formats vary greatly in aspect ratio, display area, and applied compression.
Despite the popularity of Instagram and TikTok, Facebook is still one of the most relevant platforms for local businesses, ads, and community relations. In 2025, it continues to have various display spaces—and understanding the ideal size for each format is essential to avoid cropping, compression, and loss of visual quality. Check out the main recommended sizes:
Image and video sizes for Facebook in 2025
- Feed post (horizontal image): 1200 x 630 px (1.91:1 ratio)
- Feed post (square image): 1080 x 1080 px (1:1 ratio)
- Post with link (thumbnail): 1200 x 628 px
- Video in feed: 1080 x 1350 px (4:5 ratio is most recommended for mobile)
- Facebook Stories: 1080 x 1920 px (9:16 ratio)
- Page cover photo: 851 x 315 px
- Profile picture: 170 x 170 px (displayed in a circular format)
Advantages of well-sized content on Facebook:
- Improves viewing on mobile devices (which account for over 90% of accesses)
- Ensures readability of texts in the creative
- Prevents automatic cropping in link thumbnails or sponsored ads
Learn more: Schedule content for Instagram and Facebook for free
LinkedIn has evolved from just a resume network to a strategic channel for personal and corporate branding. With the growth of content in carousel format, videos, and infographics, knowing the ideal size for posting on LinkedIn is essential to stand out in the audience's feed—especially in B2B.
Image and video sizes for LinkedIn in 2025
- Image in feed (recommended): 1200 x 1500 px (4:5 ratio)
- Square image in feed: 1080 x 1080 px (1:1 ratio)
- Carousel in PDF (document post): standard A4 size or 1080 x 1350 px per slide
- Video in feed (vertical): 1080 x 1920 px (9:16 ratio)
- Video in feed (horizontal): 1280 x 720 px (16:9 ratio)
- Personal profile cover image: 1584 x 396 px
- Company page cover image: 1128 x 191 px
- Profile picture (personal): 400 x 400 px (circular display)
Advantages of optimized content on LinkedIn:
- Increases reading time and the number of interactions per post
- Improves the professional and institutional image of the brand
- Favors saves and shares in B2B networks
Learn more: Schedule posts on LinkedIn for free
TikTok
TikTok continues to be the main reference for vertical, fast, and highly viral content. Even with longer videos being released, the format that dominates the platform remains 9:16—and respecting this standard is essential to ensure that the content is displayed well, without cuts, and with good retention.
Video and image sizes for TikTok in 2025
- Standard feed video (recommended): 1080 x 1920 px (9:16 ratio)
- Video cover image (thumbnail): 1080 x 1920 px
- Profile picture: 200 x 200 px (circular display)
- Cover photo (business profile): 1080 x 1920 px (in testing for some users)
Advantages of optimized content on TikTok:
- Ensures that content completely fills the mobile screen
- Avoids overlapping with native interface elements
- Increases retention rate and organic performance in the algorithm
Pinterest is a visual platform focused on discovery and inspiration—and its algorithm values vertical and visually optimized content. Businesses related to fashion, decoration, beauty, gastronomy, and design find in Pinterest a powerful channel to generate traffic and awareness.
Recommended sizes for Pinterest in 2025
- Standard pin (vertical image): 1000 x 1500 px (2:3 ratio)
- Square pin: 1000 x 1000 px (1:1 ratio)
- Long pin (infographic): 1000 x 2100 px (or more, maintaining a vertical ratio)
- Story Pin / Idea Pin (video or slides): 1080 x 1920 px (9:16 ratio)
- Profile picture: 165 x 165 px (circular display)
- Board cover: 222 x 150 px
Advantages of respecting formats on Pinterest:
- Improves ranking in internal search results
- Increases dwell time and the save rate of pins
- Generates more qualified traffic for websites and online stores
YouTube
YouTube goes beyond long videos. In 2025, YouTube Shorts have established themselves as one of the platform's main formats, competing directly with Reels and TikTok. In addition, the Community tab allows creators to publish images, polls, and links to engage the audience between videos.
Recommended sizes for YouTube in 2025
- YouTube Shorts (vertical video): 1080 x 1920 px (9:16 ratio)
- Standard video (horizontal): 1920 x 1080 px (16:9 ratio)
- Video thumbnail: 1280 x 720 px (16:9 ratio)
- Community post (image): 1080 x 1080 px or 1200 x 1500 px (1:1 or 4:5 ratio)
- Profile picture: 800 x 800 px
- Channel cover (desktop): 2560 x 1440 px
- Safe area of the cover (display on all devices): 1546 x 423 px
Advantages of respecting formats on YouTube:
- Increases the click-through rate (CTR) of videos, especially with optimized thumbnails
- Ensures correct display on all devices (mobile, TV, desktop)
- Improves the identification of Shorts and expands their reach on the specific tab
Twitter (X)
Even with the name change to X, the essence of Twitter remains the same: fast, direct content with a strong visual appeal. Well-sized images and videos stand out amidst the flow of texts and have a higher chance of generating likes, reposts, and clicks—especially in content with news appeal or memes.
Recommended sizes for Twitter (X) in 2025
- Image in feed (recommended): 1200 x 675 px (16:9 ratio)
- Square image in feed: 1080 x 1080 px (1:1 ratio)
- Vertical image (accepted, but cropped in preview): 1080 x 1350 px
- Horizontal video: 1280 x 720 px (16:9 ratio)
- Vertical video (reels-style): 1080 x 1920 px (9:16 ratio, with limited reach)
- Profile cover image: 1500 x 500 px
- Profile picture: 400 x 400 px
Advantages of following ideal formats on Twitter (X):
- Ensures full view in the feed preview
- Increases engagement rates (likes and reposts)
- Avoids automatic cropping of vertical images
Although WhatsApp is known as a messaging tool, it has become an important direct marketing channel—especially with the growth of WhatsApp Business, product catalogs, and Status (a format similar to Instagram Stories). To maintain a professional image, it is essential to respect the ideal sizes.
Recommended sizes for WhatsApp in 2025
- Image for Status (stories): 1080 x 1920 px (9:16 ratio)
- Profile picture (personal or business): 500 x 500 px (circular display)
- Image for product catalog (WhatsApp Business): 800 x 800 px (1:1 ratio)
- Image sent via message (uncropped): up to 1600 x 1600 px (ideal to maintain a square or 4:5 ratio)
Advantages of using the correct size on WhatsApp:
- Ensures that product photos are displayed clearly in the catalog
- Improves the aesthetics of Status and reinforces the brand's branding
- Avoids cropping or loss of quality in images sent via message
Google Business Profile
Google Business Profile (currently integrated into Google's Company Profile) is one of the most important tools for local businesses. The images displayed on this profile appear in search results, on Google Maps, and in the company's "Overview" section. Using the correct sizes is essential to make a good first impression.
Recommended sizes for Google Business Profile in 2025
- Profile picture: 720 x 720 px (1:1 ratio, displayed circularly)
- Company cover photo: 1024 x 576 px (16:9 ratio)
- Photos of the storefront, team, environment, etc.: 1200 x 900 px (4:3 or 3:2 ratio)
- Image for posts: 1200 x 900 px or 1024 x 768 px (horizontal format is prioritized)
- Videos on the profile: up to 30 seconds, 720p to 1080p recommendation (horizontal format)
Advantages of using ideal dimensions on Google Business Profile:
- Conveys professionalism in search results
- Ensures good display on both desktop and mobile Google Maps
- Increases CTR in local searches, boosting visits and contacts
Telegram
Telegram is gaining ground as a powerful platform for mass communication, especially through channelsand private groups. Content creators, online stores, and consultants use Telegram to send offers, educational content, and real-time notifications.
Although it does not have as many format limitations as Instagram, following the recommended proportionsavoids distortions and ensures a better visual experience.
Recommended sizes for Telegram in 2025
- Profile picture (personal, group, or channel): 512 x 512 px (circular display)
- Image sent in a post (recommended): 1280 x 1280 px (1:1 ratio)
- Horizontal image (accepted for banners or graphics): 1280 x 720 px (16:9 ratio)
- Vertical image (accepted, but with a smaller preview): 1080 x 1350 px
- Thumbnails for shared links: 800 x 418 px (1.91:1 ratio)
Advantages of respecting formats on Telegram:
- Improves the readability of visual content on mobile devices
- Ensures proper preview of images in links and posts
- Conveys more professionalism and visual organization in channels
Frequently Asked Questions about Instagram Post Size (FAQ)
With so many platform updates, it is normal for questions to arise about the ideal sizes for each type of content. Below, we answer the main questions we receive from creators and brands.
What is the new Instagram post size?
The new standard format for the Instagram feed prioritizes vertical posts in 4:5, which take up more space as the user scrolls and increase viewing time.
- Recommended size: 1080 x 1350 px
- Ratio: 4:5 (vertical)
Despite this, Instagram still accepts square (1:1) and horizontal (1.91:1) images, but these tend to have less prominence in the feed.
What is the ideal feed post size in 2025?
In 2025, the best performance in the feed comes from the vertical format, which is displayed more prominently and generates more engagement.
- Most suitable: 1080 x 1350 px (4:5)
- Valid alternatives:
- 1080 x 1080 px (1:1)
- 1080 x 566 px (1.91:1) — less recommended for reach
Tip: always prefer the vertical (4:5) for posts with images, carousels, and even short videos in the feed.
What is the image size for posting on Instagram Stories?
The ideal format for Stories is the same used for Reels and other full-screen vertical videos:
- Recommended size: 1080 x 1920 px
- Ratio: 9:16
This is the format that fills 100% of the mobile screen. To avoid cropping, keep important elements (like text and buttons) away from the top and bottom edges.
Is there a difference between photo and video?
Yes. Although the ideal ratio is the same (4:5 in the feed and 9:16 for Stories and Reels), photos and videos are processed differently by Instagram:
- Photos: can be automatically compressed, especially if they are very large or in low resolution.
- Videos: have specific recommendations for duration, frame rate (FPS), and file size.
Tip: when publishing videos, use the .MP4 format (H.264 codec) with adequate resolution and avoid very heavy files to ensure fast loading.
Does Instagram compress images? How to avoid quality loss?
Yes, Instagram automatically compresses images to optimize loading—which can cause loss of sharpness, especially in photos with a lot of detail or low resolution.
To avoid this:
- Use exactly the recommended size (e.g., 1080 x 1350 px in the feed)
- Export your images in high quality, preferably in .PNG or .JPG with light compression
- Avoid re-uploading screenshots or images that have been resized multiple times, as this degrades the final quality
- Create your posts on platforms like Canva or Photoshop already in the correct dimension
Tools to create posts in the right size
There are several tools available to create posts in the ideal size for Instagram and other social networks, with features ranging from ready-made templates to automatic resizing. Below, we list some of the main options—for different types of creators:
BestContent Social
- Automatically generates posts optimized for feed, stories, reels, and other social networks
- Integrates artificial intelligence to adapt content to the objective and visual identity of the brand
- Ideal for those who want to delegate content creation without giving up personalization
Canva
- User-friendly interface with a "custom size" option
- Ready-made templates for feed, stories, and reels
- Ideal for small businesses and beginners
Adobe Express
- More robust design and visual adjustment features
- Greater creative control over fonts, filters, and effects
- A good option for those who already work with design
VistaCreate (formerly Crello)
- A great alternative to Canva with a focus on videos and animations
- Has a library of templates and an integrated image bank
Pixlr
- Lightweight online image editor with an interface similar to Photoshop
- Recommended for users with more familiarity with editing
How to use BestContent to automatically generate posts in the ideal size
If you want to save time, maintain visual consistency, and never worry about pixels again, BestContent is the ideal solution.
The platform's AI understands the type of content you want to publish and automatically generates posts in the ideal formats for each social network—feed, Stories, Reels, and much more.
With BestContent, you get:
- Optimized posts at 1080 x 1350 px (vertical feed)
- Ready-made Stories at 1080 x 1920 px (full screen)
- Carousels, covers, calls to action, and captions adjusted by AI
- A professional look, with your brand's identity
All this without having to open Canva, resize manually, or run the risk of getting the format wrong.
Tip: Try BestContent for free and start generating professional posts in seconds:
https://bestcontent.ai/en/products/social/features/instagram/posts
Conclusion – What Instagram post size should you use in 2025?
If you've made it this far, you've understood that there is no single ideal size—it all depends on the format, the objective of the publication, and how the content will be consumed. But the good news is that with the updated formats of 2025, it is possible to create posts that stand out in the feed, retain attention in stories, and generate real reach in reels.
To facilitate your routine, we have put together a final summary with the main formats and best practices to maintain visual consistency without sacrificing performance.
Quick dimensions checklist
Best practices for maintaining consistency in the feed
Maintaining a visually harmonious profile increases the perception of authority and improves the user experience. Here are some fundamental practices:
- Define a fixed visual identity (colors, fonts, image style)
- Always use the same aspect ratio for feed posts (4:5 or 1:1)
- Center the key elements, avoiding excess text and disproportionate margins
- Group content by format (e.g., sequence of carousels, fixed days for reels, daily stories)
- Test different formats with the same content and observe the performance in insights
How to prepare for future platform changes
Instagram is constantly evolving—new formats, algorithms, and integrations emerge frequently. To not fall behind:
- Follow official updates from Meta and specialized blogs
- Use tools that automatically update with new formats (like BestContent)
- Avoid getting stuck on old formats (e.g., horizontal images in the feed)
- Create in flexible formats that work on more than one social network
- Prioritize content that works on mobile, with a focus on the end-user experience
Those who adapt quickly to changes can stand out while others are still adjusting.
