Getting to know Social 2.0

Understand the areas of the platform and where to start creating for your brand.

2 min read · Updated October 28, 2026

Quick answerSocial 2.0 is BestContent's creation AI. It creates posts, carousels, stories and videos with your brand identity, lets you change every detail, and publishes or schedules them on Instagram, Facebook and LinkedIn.

The side menu areas

  • Create: start a post, carousel, story, video, flyer or song with AI.
  • Explore: the home page, with what's new and what's trending at BestContent.
  • Inspiration (Beta): ideas and trending topics for your niche.
  • Library: all your content, as drafts, scheduled or published.
  • Calendar: your planned month and your scheduled posts.
  • Results: Analytics (Beta) and Journey.
  • Agency: overview, general calendar and client portal, for those who manage several brands.
  • Learn: Community and Academy.
The side menu areas

Your account

The account menu sits in the bottom left corner: My profile, My organization, My subscription, Refer and earn, Events, Support and Dark mode. The active brand shows at the top of the side menu.

Your account

The other BestContent apps

The grid button, in the bottom right corner, opens the Academy, BestChat and BestLinks.

The other BestContent apps

How the flow works

1Click Create

Choose the type of content: image, video, flyer or song.

See the guide: Creating your first post with AI

2Set it up and describe it

Choose the format and the goal and tell the AI your idea.

See the guide: Static or Editable Image: which to choose

3Adjust in the editor

Change anything by hand or ask the AI Editor. Everything saves automatically.

See the guide: Getting to know the design editor

4Finish

Click Finish to publish or schedule. The post stays in the Library.

See the guide: How to schedule your posts
First time here?

Set up your brand before generating. With your logo, colors and tone of voice, the AI gets the style right from the very first post.

Video lesson · 11 minPlatform overview
Watch on the Academy

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